When initiating the branding process for the Whitle brand, I prioritized the development of its logo. Through a methodical creative process, I crafted multiple logo options, each reflecting the brand's values and vision. By presenting a range of designs, I provided the client with diverse choices to select the logo that best represented their brand identity. The chosen logo became the cornerstone of the Whitle brand, ensuring consistent representation across all marketing channels and fostering strong connections with customers. Through collaborative efforts and creative ingenuity, I established a distinctive brand identity.
After selecting the ideal logo for the Whitle brand, the next step involved exploring how it would appear on various types of packaging. This phase was crucial for visualizing the brand identity across different product lines and packaging formats. I conducted extensive experimentation to assess how the logo would interact with different packaging materials, sizes, and shapes.
By presenting the client with a range of options, I enabled them to visualize how the logo would enhance the overall aesthetic of their product packaging. This process allowed for informed decision-making and ensured that the final packaging design seamlessly integrated with the brand's identity and conveyed its essence effectively.
Simultaneously, I collaborated closely with a factory to develop toothbrush prototypes based on the diverse designs I had produced. This collaborative effort involved translating conceptual designs into tangible prototypes that accurately reflected the envisioned product aesthetics and functionality. Working hand in hand with the factory's team of engineers and manufacturers, I provided detailed specifications and guidance to ensure that each prototype met the brand's standards of quality and design integrity.
