Creative direction, Packaging, Logo Design: Dusia Alexeeva
The Whistle project represented a meticulous endeavor aimed at establishing a prominent brand and product line within the oral care industry. Tasked with spearheading this initiative, I meticulously curated every facet of the project, from conceptualizing the logo and devising a comprehensive branding strategy to crafting packaging designs and all associated graphics. Embracing a vision of modernity and innovation, the brand was strategically positioned to offer mouth care solutions infused with natural ingredients.
With a keen eye for aesthetics and consumer appeal, I pursued a design ethos characterized by cleanliness, sophistication, and a touch of contemporary flair. The packaging design, in particular, emerged as a fusion of holographic surfaces, glossy finishes, and matte textures, exuding a sense of luxury and refinement while also conveying the brand's commitment to incorporating natural elements.
Throughout the creative process, I remained steadfast in my dedication to delivering a cohesive and visually compelling brand identity. By leveraging sleek typography, minimalist design elements, and harmonious color palettes, I ensured that the Whistle brand exuded professionalism and resonated with discerning consumers seeking premium oral care solutions infused with innovation and natural goodness.
