Creative direction, Packaging, Logo Design: Dusia Alexeeva
Objective: As creative director for Whistle, an innovative oral care brand, I was tasked with establishing a fresh brand identity that emphasized natural ingredients while maintaining a luxurious appeal. My responsibilities encompassed everything from logo development to packaging design, ensuring that every element aligned with the brand’s ethos of simplicity, sophistication, and modernity.
Process: The Whistle brand required a clean, yet compelling visual identity to stand out in the highly competitive oral care market. I designed a sleek logo that symbolized the purity and efficiency of the product, balancing professional elegance with a modern twist. The packaging design was a harmonious fusion of glossy finishes, holographic surfaces, and matte textures, providing a luxurious feel while emphasizing the natural components of the products. The design leveraged sleek, minimalist typography and a soothing color palette to evoke trust and appeal to a high-end, health-conscious demographic.
In addition to packaging, I led the development of branding materials that highlighted the product’s unique attributes, focusing on the combination of innovation and natural ingredients.
Outcome: Whistle’s branding and packaging helped position it as a key player in oral care industry, with the modern design capturing the attention of a discerning customer base. This project was a testament to my ability to blend aesthetics with functionality, creating a product line that both looks and feels premium, ultimately driving consumer interest and boosting sales.