Creative direction, Packaging Design: Dusia Alexeeva
I spearheaded the development of a brand expansion initiative for Art Naturals in collaboration with ULTA, crafting exclusive hair care and skincare lines tailored specifically for their stores. Characterized by minimalist design and enhanced with holographic elements, these product lines comprised a comprehensive range of skincare and hair care offerings. The program's resounding success led to a multi-year partnership extension, encompassing the introduction of multiple product lines and the creation of custom product displays. This collaborative effort significantly bolstered brand presence and sales performance within ULTA stores, underscoring the effectiveness of our strategic approach and product innovation.
Skin Collection
Hair Collection
Below are the point-of-sale (POS) store displays that I designed for Ulta stores. These displays were strategically placed throughout all retail stores across the United States to attract customer attention and drive sales. Crafted from high-quality acrylic material, these displays effectively showcased the products and enhanced the overall shopping experience for customers.
