Creative direction: Dusia Alexeeva
Objective: As the creative director for Queens Botany, a sub-brand of Art Naturals, my role was to elevate the visual appeal of their body scrubs, which feature exotic fruit flavors and botanical ingredients. The goal was to create vibrant and engaging e-commerce banners that would increase product visibility and attract attention across major online retail platforms.
Process: I focused on designing banners that could stand out on platforms such as Amazon, Target, and Walmart, all while maintaining a cohesive brand identity. I incorporated bold, vivid colors that reflected the exotic nature of the products, using fruit imagery and botanical elements to highlight the natural ingredients. The design strategy also involved creating a sense of freshness and vitality, key attributes that appeal to health-conscious consumers looking for organic beauty products.
In addition to the banners, I crafted a comprehensive presentation deck used by sales executives to pitch the product to major U.S. retailers. This included in-depth product descriptions, data on consumer trends, and compelling visual content that showcased the scrubs’ benefits.
Outcome: The banners significantly boosted the brand’s visibility across various platforms, contributing to increased sales and brand recognition. The success of the presentation deck also helped secure partnerships with major retailers, reinforcing Queens Botany's presence in the competitive beauty industry.
