Creative direction, Packaging Design, Layout, Post-production: Dusia Alexeeva
Objective: PurePro, a premium line of hair care products within the Art Naturals portfolio, needed packaging that reflected the brand’s commitment to luxury and innovation. My role was to conceptualize and design elegant packaging that communicated the quality and efficacy of the products while appealing to a diverse consumer base.
Process: I developed a unique packaging design featuring twisted bottle shapes, symbolizing the brand’s focus on innovation. The design incorporated sleek, modern lines and high-end materials, using a color palette that evoked luxury and sophistication. The packaging also needed to be practical, ensuring ease of use while maintaining a premium feel.
I worked closely with the production team to ensure that the packaging was both visually striking and functional, balancing aesthetic appeal with user convenience.
Outcome: PurePro’s packaging positioned the brand as a leader in the luxury hair care market, with the unique design drawing praise from both consumers and retailers. The elegant, functional packaging helped elevate the overall customer experience, contributing to the brand’s success in a competitive market.
