Objective: The challenge for the PP Logo project was to breathe new life into the brand’s identity while retaining its core values and message. PP Logo needed a refreshed image that spoke to a contemporary audience, aligning with industry trends but maintaining the brand’s heritage and trustworthiness.
Process: My approach focused on modern simplicity and clean aesthetics. By using geometric forms and a streamlined color palette, I aimed to create a design that was not only visually appealing but highly versatile across platforms and media. I also carefully selected typography that conveyed stability and professionalism without appearing overly corporate. Balancing modernism with the brand’s traditional image, I tested the logo's adaptability on various touchpoints, including digital platforms, print collateral, and merchandise.
Outcome: The rebranding led to a noticeable uptick in brand recognition and consumer engagement, with the new logo offering a versatile and cohesive representation of the company. Not only did it perform exceptionally well in digital spaces, but it also proved highly effective in print and outdoor advertising. As a result, the company saw a 25% increase in customer inquiries and feedback noted the logo's clarity and modern appeal.
