In crafting the logo for Paws & Pals, I explored numerous design options, ensuring that each concept aligned meticulously with the brand's identity. After thorough exploration, I presented the client with seven distinct logo concepts, each tailored to capture the essence of the brand and resonate with its target audience. These options were carefully curated to offer a diverse range of styles, fonts, and iconography, providing the client with a comprehensive selection to choose from.
Below is the selected design option that was ultimately implemented. Over the following year, I undertook the redesign of all products for the brand and effectively supervised the design and construction of the expo booth for a Las Vegas trade show.
