Objective: The goal for the Paws & Pals trade show booth was to create an engaging, interactive space that would attract pet owners and industry professionals alike, fostering brand loyalty and generating excitement around new product launches.
Process: I designed the booth to feel like a playful, pet-friendly environment, complete with interactive elements that encouraged visitors to bring their pets to the booth. A photo wall allowed visitors to take pictures of their pets with branded backdrops, while product demonstration areas provided hands-on experience with new products.
The booth’s layout was open and inviting, with bright colors and large-scale pet imagery drawing attention from across the exhibition hall. To enhance visitor engagement, I introduced digital displays that showcased customer testimonials and product videos, while a seating area allowed for informal networking and product discussions.
Outcome: The booth was a standout at the event, attracting a significant number of visitors and generating a 35% increase in sales inquiries. Attendees appreciated the interactive elements, which made the booth feel more like a community space rather than a typical trade show exhibit.
