I spearheaded a comprehensive rebranding initiative for Paws & Pals, a brand specializing in pet hygiene products. This endeavor involved crafting a new logo, devising a robust branding strategy, and revamping packaging designs to enhance product appeal. Leveraging persuasive sales decks, which were crafted for the sales executives, we successfully pitched the rebranded products to major distributors across the United States, driving significant revenue growth for the company.
During the annual pet trade show in Las Vegas, our presence was amplified with a stunning booth designed to incorporate modern aesthetics and captivating visuals. Utilizing strategically placed hanging cubes suspended from the ceiling, we maximized visibility and drew attendees to our exhibit. Additionally, impressive LED displays were engineered to serve as captivating centerpieces, further elevating the booth's allure and leaving a lasting impression on trade show attendees.
As part of the booth design, four vertical columns were aligned with the four key product categories that the brand is currently developing. These columns served as both informative displays and visually striking elements, effectively communicating the breadth and depth of our product offerings. Each column showcased the unique features and benefits of its corresponding category, providing attendees with valuable insights and enticing visuals.
