Objective: Paws & Pals, a prominent pet brand, needed a comprehensive rebranding to reflect its leadership in pet hygiene and wellness. My role involved revamping the brand’s visual identity and packaging across a diverse product range, ensuring that the new look resonated with pet owners while staying true to the brand’s values.
Process: I started by developing a refreshed visual identity that highlighted the brand's commitment to pet health and well-being. The new design featured vibrant colors and playful illustrations, making the products appealing and accessible to pet owners. Each product line—spanning hygiene, grooming, and wellness—was given a distinctive yet cohesive look to improve brand recognition and differentiation on crowded retail shelves.
In addition to redesigning the packaging, I developed presentation pitch decks that helped the sales team effectively communicate the brand’s value proposition to major retailers. These materials were instrumental in securing partnerships and expanding the brand's presence in large retail chains.
Outcome: The rebranding not only rejuvenated Paws & Pals’ image but also increased consumer engagement, leading to a significant rise in retail partnerships and sales. The new catalog received praise for its fresh, engaging design, underscoring the brand’s position as a trusted leader in the pet care industry.
