I led a comprehensive rebranding effort for Paws & Pals, a prominent pet brand specializing in hygiene products for furry companions. This initiative encompassed the development of a fresh visual identity, the formulation of a robust branding strategy, and the overhaul of packaging designs across their diverse product range, including pet hygiene, grooming, and wellness essentials. Managing every aspect of the design process, from initial ideation to final implementation, I ensured that each product line reflected the brand's core values and resonated with its target audience of pet owners. Drawing on my expertise in design and strategic planning, I collaborated closely with the team to create compelling packaging solutions that not only showcased the quality and effectiveness of the products but also conveyed Paws & Pals' dedication to pet health and well-being. The outcome was a cohesive and visually appealing product lineup that captured the hearts of consumers and solidified Paws & Pals' position as a trusted leader in the pet care industry.
Here are select examples of the products I've designed for Paws & Pals, each embodying the brand's revitalized visual identity and commitment to excellence in pet hygiene.
