Creative direction, Packaging Design, Post-production: Dusia Alexeeva
Natures Release is a dynamic brand specializing in essential oils and hair products, distributed in discount stores across the USA and Canada. As the lead designer, I crafted a distinctive logo and meticulously designed all packaging elements to reflect the brand's natural ethos and appeal to its target audience. Additionally, I oversaw the development of a comprehensive brand strategy, ensuring consistency and alignment across various touchpoints. This included the creation of media kits, catalogs, and strategic brand expansions to enhance market presence and drive sales growth. My contributions were instrumental in establishing Natures Release as a trusted and recognizable name in the industry, delivering compelling visual experiences that resonate with consumers.
