Creative direction, Packaging Design, Post-production: Dusia Alexeeva
Objective: Nature’s Release, a brand specializing in essential oils and hair products, needed a visual identity that reflected its natural ethos while appealing to a wide consumer base in the U.S. and Canada. My task was to develop the logo, packaging, and overall branding strategy for the product line.
Process: I began by designing a logo that captured the essence of natural wellness, using organic shapes and earthy tones. The logo needed to be versatile enough to work across a range of products, from essential oils to hair care, while maintaining brand consistency.
The packaging design emphasized sustainability, with eco-friendly materials used for bottles and labels. The design featured natural imagery and soft, inviting colors, creating an aesthetic that aligned with the brand’s commitment to purity and simplicity. I also oversaw the development of media kits and catalogs to support the brand’s expansion into new markets.
Outcome: Nature’s Release successfully positioned itself as a trusted, accessible brand in the discount market, with the visually cohesive packaging and branding helping to build consumer trust. The brand’s sales grew steadily, supported by the strong visual identity and strategic expansion efforts.
