Creative direction, Logo Design, Post-production: Dusia Alexeeva
Objective: Natalie Fet Gallery, a private art gallery in Los Angeles, required a logo and visual identity that reflected its prestige and commitment to showcasing fine art. My task was to create a brand that would resonate with both artists and collectors, enhancing the gallery’s image in the competitive art market.
Process: The logo design was inspired by the elegance and sophistication of fine art, using sleek typography and minimalistic iconography to evoke a sense of refinement. I also designed banners for the gallery’s opening night, ensuring that the visual identity was cohesive and memorable.
The gallery’s branding needed to communicate exclusivity while remaining accessible to a broad audience of art lovers. I achieved this through a clean, modern aesthetic that reflected the gallery’s commitment to high-quality art and innovative exhibitions.
Outcome: The branding contributed to a successful launch for Natalie Fet Gallery, with the visually striking logo and banners enhancing the gallery’s reputation and attracting a diverse audience of collectors and art enthusiasts.
