Creative direction, Packaging Design, Post-production: Dusia Alexeeva
Objective: Moira, a Korean beauty brand, needed a packaging design that would align with their decision to embrace a minimalist aesthetic. The challenge was to create a modern, sleek design that appealed to a global audience while maintaining the brand’s commitment to simplicity and elegance.
Process: I collaborated closely with Moira to develop a packaging design that reflected contemporary K-beauty trends while ensuring the product line’s consistency. The minimalist design approach focused on clean lines, neutral color palettes, and subtle typography, creating a sense of modernity and sophistication. This direction allowed Moira to stand out in the competitive beauty market, appealing to consumers who value both simplicity and quality.
The design process also involved balancing the need for functionality with aesthetics, ensuring that the packaging was both visually appealing and practical for mass production.
Outcome: The minimalist packaging design successfully positioned Moira as a modern, sophisticated beauty brand, resonating with both domestic and international audiences. The cohesive, elegant design helped reinforce the brand’s identity, contributing to its success in the competitive beauty industry.
