Creative direction, Packaging Design, Post-production: Dusia Alexeeva
These designs represent my collaboration with Moira, a Korean beauty brand. During the design process, the client faced a choice between embracing traditional elements with common symbolism or opting for a more modern direction. After careful consideration, the brand decided to pursue a minimalistic approach consistently across its product line. This decision reflects Moira's commitment to contemporary aesthetics and simplicity in design, aligning perfectly with its brand identity and target audience preferences.
