Client: Mobile TeleSystems
Agency: J. Walter Thompson Worldwide
Objective: During my tenure at J. Walter Thompson Worldwide, I contributed to advertising campaigns for Mobile TeleSystems (MTS), one of the leading telecom operators in Russia. The objective was to develop innovative campaigns that would resonate with the brand’s broad customer base while reinforcing its position as an industry leader.
Process: Working closely with the creative team at JWT, I helped develop compelling visuals and messaging that reflected MTS’s brand identity. The campaigns were designed to highlight MTS’s innovative services and technological advancements, using modern, sleek visuals that appealed to a tech-savvy audience.
I also focused on ensuring that the campaigns were versatile and adaptable across various platforms, from print to digital, ensuring maximum reach and engagement.
Outcome: The campaigns contributed to MTS’s continued success in the competitive telecom market, helping to strengthen its brand presence and engage a wider audience. The innovative approach to advertising resonated with customers, reinforcing MTS’s position as a forward-thinking telecom provider.
