Creative direction, Logo Design, Packaging Design: Dusia Alexeeva
I spearheaded the logo design and strategic branding initiatives for LVRS Lane, a cosmetic brand headquartered in Palm Springs, CA. The brand specializes in skincare products tailored for sun-exposed skin, including moisturizers, sunscreen, and BB creams. Emphasizing a minimalistic design aesthetic and modern materials, LVRS Lane products boast clean formulas adhering to the highest standards, complemented by premium-quality packaging materials. Geared towards the luxury Palm Desert Market, the branding approach reflects sophistication and elegance, aligning seamlessly with the discerning tastes of its target demographic.
