Creative direction, Logo Design, Packaging Design: Dusia Alexeeva
Objective: LVRS Lane, a skincare brand based in Palm Springs, required branding that reflected the luxury and quality of its products, which were designed specifically for sun-exposed skin. My task was to create a visual identity that spoke to a discerning, high-end clientele while ensuring that the packaging was as premium as the products themselves.
Process: I crafted a minimalist logo and packaging design that evoked sophistication and elegance. The clean, modern aesthetic was enhanced with luxurious materials like soft-touch finishes and metallic accents, reflecting the high standards of the brand’s formulations. The packaging was designed to stand out in the upscale Palm Desert market, catering to consumers seeking both aesthetic beauty and functional efficacy in their skincare products.
The branding strategy focused on clean formulas and premium materials, ensuring that the brand’s luxury positioning was communicated through every touchpoint. I ensured that the visual identity aligned seamlessly with the brand’s mission to provide sun care that is both indulgent and protective.
Outcome: The refined branding helped establish LVRS Lane as a prominent name in the luxury skincare market. The minimalist design and high-quality packaging attracted a loyal customer base, and the brand successfully positioned itself as a premium option in sun care products.
