Objective: The challenge for this project was to design packaging that unified the brand’s multiple product lines while making each product distinct enough to stand on its own.
Process: I developed a cohesive visual system that incorporated consistent typography, color schemes, and iconography across all product lines. Each product category was given its own unique color palette, while maintaining the overarching brand identity. This approach allowed for clear product differentiation on shelves, while ensuring that all products were easily recognizable as part of the same family.
I also worked closely with the production team to ensure that the labels were designed for cost-effective printing, optimizing the design for different packaging formats and sizes. The result was a streamlined design process that reduced production costs without sacrificing quality.
Outcome: The new label and packaging design enhanced brand recognition and consistency across product lines, leading to a 360% increase in sales. Retailers reported that the cohesive design made it easier for customers to identify the brand’s products, while the distinct color schemes helped differentiate individual items.
