Creative direction, Post-production: Dusia Alexeeva
Objective: Kwality, a music collective based in Los Angeles, needed a promotional poster design that would reflect the vibrancy of their music scene and capture the attention of passersby in high-traffic areas like Long Beach and Venice Beach.
Process: I designed a bold, dynamic poster that utilized vibrant colors and striking typography to convey the energy of Kwality’s unique sound. The design was inspired by the eclectic nature of the LA music scene, blending modern graphic elements with a nod to the collective’s diverse musical influences.
The messaging was crafted to be compelling yet simple, ensuring that it would resonate with a wide audience. The placement of the posters in strategic locations further amplified the collective’s reach, turning the vibrant design into a focal point that drew the attention of music lovers in the area.
Outcome: The poster design successfully captured the essence of Kwality’s vibrant music scene, driving increased engagement with the collective’s offerings. The bold, eye-catching design helped the collective stand out in a competitive market, attracting new fans and amplifying their presence in the LA music scene.
