Creative direction, Packaging Design: Dusia Alexeeva
Objective: In collaboration with Target, I developed limited-time holiday packaging for Art Naturals, focusing on essential oils and a diffuser set. The challenge was to design packaging that would capture the festive spirit while maintaining Art Naturals' brand integrity and appeal to Target’s holiday shoppers.
Process: I led the creative direction and packaging design, incorporating a mix of finishes such as gloss, matte, and metallics to give the packaging a premium look while aligning with the holiday season’s aesthetic. The design was developed to evoke warmth and festivity, using rich colors and intricate patterns that reflected the luxury of the products.
My role also involved overseeing the production process to ensure that the final packaging met Target’s high standards for quality and visual appeal. I collaborated with the production team to ensure that the materials used were both cost-effective and environmentally sustainable, aligning with Art Naturals' commitment to natural ingredients and practices.
Outcome: The holiday packaging was a huge success, significantly boosting seasonal sales for Art Naturals. Due to its popularity and positive reception from Target’s customers, the packaging concept was extended to subsequent holiday seasons, contributing to brand loyalty and customer retention.
