Creative direction, Packaging Design: Dusia Alexeeva
I collaborated with the retail giant Target to develop holiday packaging for the Art Naturals brand, aligning with their seasonal special and limited-time product offerings. The packaging, tailored for essential oils and a diffuser, features a curated mix of materials including gloss, matte, and metallic finishes. In addition to overseeing the strategy, I was responsible for the design and implementation of the packaging solutions. This initiative aimed to enhance the brand's holiday appeal while effectively catering to Target's discerning customer base. The program's success led to its extension for subsequent years, highlighting its enduring effectiveness in driving sales and fostering brand loyalty.
