Clients: Samsung; Canon; Nokia; LG; PocketBook; Miele; Raiffeisen Bank
for Hello! Magazine
Creative direction: Dusia Alexeeva
Objective: As the Creative Director of Special Advertising Projects at Forward Media Group, I spearheaded numerous campaigns for HELLO! Magazine, collaborating with high-profile clients such as Samsung, Canon, Nokia, LG, PocketBook, Miele, and Raiffeisen Bank. The objective was to create tailored advertising campaigns that would align with the unique branding needs of each client while resonating with HELLO! Magazine’s discerning audience.
Process: Each campaign required a deep understanding of the client’s brand identity and marketing goals. I orchestrated photoshoots with celebrities, ensuring that every visual aligned with the luxury and sophistication expected by both the brand and HELLO! Magazine’s readership.
I worked closely with my team to deliver campaigns that not only captured the essence of each brand but also integrated seamlessly into the magazine’s editorial style. From layout creation to final execution, I ensured that each project maintained the highest standards of creativity and professionalism.
Outcome: The campaigns were highly successful, elevating the visibility and prestige of the brands involved. The sophisticated visuals and compelling storytelling resonated with HELLO! Magazine’s audience, delivering impactful results for each client and strengthening their presence within the competitive advertising landscape.
