Creative direction, Packaging Design, Interior Design, Post-production: Dusia Alexeeva
Overview & Objective
Happy Cream is a vibrant weed-infused ice cream and joint brand based in Long Beach, California. The brand embodies the playful, joyful spirit of its community while offering a unique cannabis experience through its products. The Long Beach location needed a brand identity that reflected both the culture of the area and the inviting atmosphere of an ice cream shop. I was responsible for developing the brand’s logo, packaging, and interior design, creating a space that felt welcoming and full of energy. This comprehensive design approach helped establish Happy Cream as a community favorite, standing out in both the cannabis and ice cream markets.
Happy Cream is a vibrant weed-infused ice cream and joint brand based in Long Beach, California. The brand embodies the playful, joyful spirit of its community while offering a unique cannabis experience through its products. The Long Beach location needed a brand identity that reflected both the culture of the area and the inviting atmosphere of an ice cream shop. I was responsible for developing the brand’s logo, packaging, and interior design, creating a space that felt welcoming and full of energy. This comprehensive design approach helped establish Happy Cream as a community favorite, standing out in both the cannabis and ice cream markets.
Process
The design process began with the creation of the Happy Cream logo, which was intentionally designed to evoke feelings of joy and nostalgia. I used bright, bold colors and playful illustrations to reflect the shop’s lively, family-friendly atmosphere. The packaging followed suit, featuring dynamic designs and illustrations that aligned with the brand's identity, giving it a youthful, energetic look while also offering clarity about the product.
The design process began with the creation of the Happy Cream logo, which was intentionally designed to evoke feelings of joy and nostalgia. I used bright, bold colors and playful illustrations to reflect the shop’s lively, family-friendly atmosphere. The packaging followed suit, featuring dynamic designs and illustrations that aligned with the brand's identity, giving it a youthful, energetic look while also offering clarity about the product.
For the interior of the Long Beach shop, I drew inspiration from the rich local history and culture. Incorporating elements of local art and design, I transformed the space into a modern, upbeat environment that celebrated the community while feeling fresh and contemporary. The result was a store interior that felt both familiar and exciting, blending Long Beach’s heritage with Happy Cream’s innovative and inviting concept.
Outcome
The brand identity, from its colorful logo to the inviting packaging and store design, successfully resonated with the Long Beach community. Happy Cream has become a local favorite, not only for its high-quality cannabis products but also for the joyful and welcoming experience it offers. The playful design and thoughtful attention to the local culture helped set it apart from competitors, contributing to its rapid rise in popularity.
The brand identity, from its colorful logo to the inviting packaging and store design, successfully resonated with the Long Beach community. Happy Cream has become a local favorite, not only for its high-quality cannabis products but also for the joyful and welcoming experience it offers. The playful design and thoughtful attention to the local culture helped set it apart from competitors, contributing to its rapid rise in popularity.
Product Line: Cannabis-Infused Ice Cream
Happy Cream's ice cream line is crafted with premium cannabis extracts, delivering a balance of flavors and effects that elevate the traditional dessert experience. Each flavor is carefully developed to complement the distinct terpene profiles of the cannabis strain it’s infused with, creating a harmonious blend of taste and effect. The ice cream offers a subtle, slow-release high that pairs well with its rich and creamy texture.
Happy Cream's ice cream line is crafted with premium cannabis extracts, delivering a balance of flavors and effects that elevate the traditional dessert experience. Each flavor is carefully developed to complement the distinct terpene profiles of the cannabis strain it’s infused with, creating a harmonious blend of taste and effect. The ice cream offers a subtle, slow-release high that pairs well with its rich and creamy texture.
Product Line: Pre-Rolled Joints
Happy Cream also features a range of eight premium pre-rolled joints, each showcasing a popular and sought-after cannabis strain. The packaging design for these joints emphasizes both the quality of the product and the unique attributes of each strain, ensuring that consumers know exactly what they are purchasing. Each strain in the Happy Cream pre-rolled joint collection is packaged in sleek, visually distinctive boxes, with clear labeling and minimalistic design. The front of each box features the strain name, type, and the infusion method, making it easy for consumers to choose based on their desired experience. The packaging also includes the number of joints and the total weight, ensuring clarity and transparency.
Happy Cream also features a range of eight premium pre-rolled joints, each showcasing a popular and sought-after cannabis strain. The packaging design for these joints emphasizes both the quality of the product and the unique attributes of each strain, ensuring that consumers know exactly what they are purchasing. Each strain in the Happy Cream pre-rolled joint collection is packaged in sleek, visually distinctive boxes, with clear labeling and minimalistic design. The front of each box features the strain name, type, and the infusion method, making it easy for consumers to choose based on their desired experience. The packaging also includes the number of joints and the total weight, ensuring clarity and transparency.
Strain Name: Gelato
Type: Hybrid (Indica-dominant)
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Kief
Description: Known for its smooth, dessert-like taste, Gelato provides a euphoric high that’s ideal for creative endeavors and social activities. The blend of sweet citrus and fruity flavors makes this a go-to strain for users seeking both relaxation and mental clarity.
Strain Name: Blue Dream
Type: Hybrid (Sativa-dominant)
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Full-spectrum distillate
Description: Blue Dream offers a balanced experience, blending full-body relaxation with gentle cerebral invigoration. A popular choice for those seeking stress relief without heavy sedation, it combines a sweet berry flavor with hints of earthiness. Perfect for daytime use.
Strain Name: Sour Diesel
Type: Sativa
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Live resin
Description: Sour Diesel delivers an energizing, dreamy high that is perfect for uplifting your mood and sparking creativity. With its pungent, diesel-like aroma and earthy flavor, this strain is a favorite among those seeking focus and energy during the day.
Strain Name: OG Kush
Type: Indica
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Shatter
Description: A legendary strain, OG Kush is known for its deeply relaxing body effects and subtle mental uplift. It features earthy pine and sour lemon notes with a distinct diesel smell, making it a staple for nighttime use and winding down after a long day.
Strain Name: Pineapple Express
Type: Hybrid (Sativa-dominant)
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Full-spectrum distillate
Description: Pineapple Express blends a tropical, citrusy flavor with an energizing buzz. Ideal for those looking to stay productive while enjoying a smooth, creative lift. The perfect companion for socializing or tackling artistic projects.
Strain Name: Wedding Cake
Type: Hybrid (Indica-dominant)
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Kief
Description: Wedding Cake offers a rich, tangy flavor profile with earthy pepper undertones. The strain provides calming effects that melt away tension, making it perfect for evening use and enhancing relaxation without putting you to sleep too quickly.
Strain Name: Jack Herer
Type: Sativa
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Terpene-enhanced distillate
Description: Known for its clear-headed high and uplifting effects, Jack Herer is a favorite among daytime users. Its piney, herbal flavor adds to its popularity, making it the ideal strain for staying focused and creative throughout the day.
Strain Name: GSC (Girl Scout Cookies)
Type: Hybrid (Indica-dominant)
Details: 5 Pre-Rolled Joints (1g each)
Infused with: Live resin
Description: GSC is renowned for its potent, euphoric effects and sweet, earthy flavor. This strain delivers full-body relaxation and a blissful high, making it perfect for unwinding and getting into a creative or meditative space.