Creative direction, Logo Design: Dusia Alexeeva
I was responsible for crafting a logo for GRAPHLIEN, an innovative company specializing in the design of cutting-edge materials. As a family-owned business with a well-established reputation in the industry, the logo needed to strike a balance between honoring its legacy and representing its forward-thinking approach to technology.
Five distinct logo options were presented to the client, each meticulously designed to embody the company's ethos of blending tradition with innovation. Drawing inspiration from the company's heritage and expertise in materials science, the logo designs aimed to convey sophistication, reliability, and a vision for the future. Through this collaborative process, the client was offered a range of choices that reflected the unique identity and values of GRAPHLIEN.
After the client selected the logo option they most resonated with, we proceeded to implement the logo across various aspects of their business. I ensured that the brand maintained a cohesive and unified identity, reinforcing brand recognition and establishing a strong visual presence in various contexts. Below are some examples showcasing how the logo was seamlessly integrated into different elements of their brand identity:
Business Building Decal Sign: I designed an innovative see-through decal sign featuring the brand signature, strategically placed on the exterior of the business building. This unique signage solution not only added a touch of modernity but also effectively captured the attention of passersby, making a bold statement about the brand's identity.
Logo on Shipping Container: The logo was prominently displayed on the side of the company's shipping container, serving as a distinctive marker during transportation and storage. This ensured that the brand remained visible and recognizable even during logistical operations, further enhancing brand awareness.
Logo on Hard Hats and Work Gear: To foster a sense of unity and brand pride among employees, I incorporated the logo onto hard hats and other work gear. This not only reinforced the brand identity within the workforce but also promoted a strong sense of professionalism and safety adherence on job sites.
