Creative direction, Packaging Design: Dusia Alexeeva
Objective: As part of expanding Art Naturals’ sun care line, I spearheaded the design of the packaging for Glow Sunscreen, a product developed to meet the specific needs of summer skin. The goal was to create visually appealing, functional packaging that not only protected the product but also conveyed its essence of natural, healthy skin care.
Process: My approach was centered around creating a fresh and vibrant look that captured the essence of summer. The packaging design featured bright, energetic colors and modern, clean lines to reflect the product’s sun-protecting properties and its focus on natural ingredients. I employed a minimalist aesthetic to align with the brand’s broader identity while incorporating innovative packaging materials that ensured durability and sustainability.
The challenge was to balance the appeal of sun protection with the luxurious, natural focus of the product line. I integrated sun-related motifs subtly within the design to create an inviting and radiant feel, catering to consumers who prioritize both protection and natural beauty.
Outcome: The Glow Sunscreen packaging was well-received by consumers and retail partners alike, contributing to increased visibility of Art Naturals' sun care line. The vibrant design helped position Glow as a must-have summer essential, further enhancing the brand’s presence in the beauty market.
