Client: Gifted Kids Camp
Design & Creative direction: Dusia Alexeeva
Objective: Gifted Kids Camp needed a logo and brand identity for their scholarship program, which offers enriching summer programs for gifted children. The logo needed to symbolize both academic excellence and personal growth while appealing to children and their parents.
Process: I designed a logo featuring an owl, a universal symbol of wisdom and knowledge, to reflect the educational nature of the camp. The owl was depicted in a friendly, approachable style to resonate with the camp’s young participants. The color palette was chosen to be both playful and professional, appealing to both children and their families.
The brand identity extended beyond the logo to include marketing materials and program collateral, ensuring a consistent and engaging visual presence across all touchpoints.
Outcome: The logo and branding successfully communicated the camp’s commitment to nurturing the intellectual and personal growth of gifted children. The playful yet professional design helped attract participants and contributed to the program’s success.
