Creative direction, Packaging Design, Post-production, Layout: Dusia Alexeeva
Objective: As part of Art Naturals' rebranding efforts, I was tasked with designing a comprehensive catalog that would showcase the brand’s diverse range of products, including skincare, haircare, and bath products. The catalog needed to communicate the brand’s core values of natural ingredients, quality, and wellness in a modern, easy-to-navigate format.
Process: I designed the catalog with a focus on clean lines and minimalist layouts, ensuring that the products were the focal point. Each section was clearly delineated, making it easy for customers to browse the different product categories. The use of high-quality images, paired with concise product descriptions, allowed the catalog to serve as both a sales tool and an educational resource.
I collaborated closely with the production team to ensure that the catalog’s design was both functional and visually appealing, reinforcing Art Naturals' brand identity and making it easier for customers to engage with the brand’s offerings.
Outcome: The catalog became a key element in Art Naturals’ marketing strategy, enhancing brand visibility and making it easier for customers to explore the full range of products. The clean, modern design contributed to increased sales and strengthened Art Naturals’ position as a leader in the beauty and wellness industry.