Creative direction, Post-production: Dusia Alexeeva
Objective: I was tasked with creating a series of promotional flyers for various jazz musicians based in Los Angeles. The objective was to visually represent the unique style and musical energy of each performer, while effectively attracting audiences to their shows.
Process: Each flyer was carefully crafted to reflect the essence of the musicians' style. I incorporated a mix of vintage jazz elements and contemporary design trends, using bold colors, dynamic typography, and abstract shapes to evoke the rhythm and improvisational spirit of jazz music. The designs varied based on the artist’s specific sound, with some flyers leaning into smooth, muted tones for classic jazz, while others used vibrant, modern elements to reflect more experimental styles.
The goal was to not only create visually striking promotional materials but also to capture the personality of the musicians and their performances, ensuring that the flyers became extensions of the music itself.
Outcome: The flyers successfully drew in larger crowds, helping to establish a strong visual identity for each musician. The designs resonated with both jazz enthusiasts and new audiences, creating a lasting connection between the musicians’ performances and their visual representation.
