Creative direction, Logo Design, Packaging Design, Post-production: Dusia Alexeeva
Objective: Cubed is a forward-thinking brand offering CBD-infused hemp water and a line of skincare products. As creative director, I was tasked with designing the logo, packaging, and overall brand strategy to establish Cubed as a market leader in the burgeoning CBD industry.
Process: For the logo, I aimed for a modern, sleek aesthetic that encapsulated the cutting-edge, health-focused ethos of the brand. The geometric shapes in the logo symbolize stability and innovation, while the use of bold typography reflects the brand's forward-thinking approach to health and wellness.
Packaging design was a key aspect of the project, where I focused on creating a visually cohesive lineup that highlighted the natural benefits of CBD. Clean, minimalist layouts and eco-friendly materials were used to convey the purity of the product, while strategically placed elements such as embossed textures and metallic finishes gave the products a premium feel.
Outcome: The Cubed brand launch was highly successful, with the distinctive packaging and logo helping the brand stand out in a competitive market. The cohesive design and clear messaging reinforced Cubed's identity as a leader in the CBD wellness space, driving both brand recognition and sales.
