During my tenure as Creative Director at artnaturals, I led comprehensive branding initiatives encompassing packaging engineering, design, and labeling. A significant aspect of our work involved collaborating with Costco, a prominent wholesale retailer renowned for its commitment to quality and customer satisfaction.
In partnership with Costco, we developed a range of specialized packaging designs tailored to their unique requirements. This included innovative clamshell packaging for skincare and haircare products, meticulously crafted to enhance product visibility and ensure ease of use for Costco members. Additionally, I oversaw the design of boxes, pallets, and specialty items, ensuring that each packaging solution met Costco's exacting standards for durability, efficiency, and aesthetics.
Our collaboration with Costco provided an opportunity to showcase artnaturals' dedication to quality and innovation on a larger scale, reaching a broad audience of discerning Costco members seeking premium beauty and wellness products. Through strategic packaging design, we aimed to captivate Costco shoppers and effectively communicate the value and efficacy of our products.
From initial concept to final execution, I ensured that each packaging design reflected the artnaturals brand identity and conveyed our commitment to natural ingredients, sustainability, and customer satisfaction. Our partnership with Costco underscored our shared commitment to delivering exceptional products and experiences for the valued customers.
These sketches showcase the POS (Point of Sale) displays I developed during my tenure at the artnaturals brand, in collaboration with major retailers like Walmart and Target. Specifically tailored for end cap displays, these designs were instrumental in driving sales and brand visibility. The success of this initiative led to a multi-year partnership, demonstrating the tangible impact of my contributions on revenue generation for both brands.
