Creative direction, Post-production: Dusia Alexeeva
Objective: Cleaning Maid Easy is a reputable cleaning service known for its attention to detail and high-quality service. My role was to design a professional and modern logo that reflected the company’s commitment to cleanliness, efficiency, and customer satisfaction.
Process: I focused on developing a logo that was both simple and memorable, using clean lines and a crisp color palette to evoke feelings of freshness and professionalism. The use of a minimalist design ensured that the logo could be versatile across various branding materials, from uniforms to cleaning products and promotional materials.
The challenge was to create a logo that was visually engaging yet functional, ensuring that it remained recognizable across both digital and print mediums. The design also needed to appeal to the brand’s diverse client base, which ranges from residential customers to commercial clients.
Outcome: The new logo was instrumental in rebranding Cleaning Maid Easy, giving the company a fresh, modern look that resonated with both new and returning clients. The clean, professional design enhanced the brand’s visibility and helped strengthen its market position.
