Creative Direction and Design: Dusia Alexeeva
Objective: Blue Scandal, a Korean owned K-beauty store based in Los Angeles, required a website redesign that would enhance its online presence and improve the overall user experience. Additionally, the project involved the creation of web and advertising banners to increase visibility across various platforms.
Process: I revamped the website with a fresh, modern aesthetic that reflected the store’s unique style. The design was clean and intuitive, focusing on creating a seamless shopping experience for users. The updated site featured streamlined navigation, allowing customers to easily explore products and complete purchases with minimal friction.
For the advertising banners, I focused on creating visually compelling designs that aligned with the brand’s identity. These banners were optimized for performance across different platforms, ensuring they contributed to increased traffic and conversions.
Outcome: The redesigned website and accompanying banners significantly enhanced Blue Scandal’s online presence, leading to an improved user experience and increased customer engagement. The fresh design helped reinforce the brand’s identity while boosting visibility and sales.
