Creative direction, Packaging Design: Dusia Alexeeva
Asha, a cosmetics brand deeply rooted in the ancient traditions of Ayurveda and the extensive knowledge of Indian herbal remedies, was tasked with incorporating Ayurvedic principles into its design. The objective was to reflect the essence of Ayurveda, integrating the concepts of the three doshas and five elements. Three design options were presented to the client for consideration and review.
