Objective: The ArtNaturals trade show booth aimed to create an immersive, eco-conscious environment that would highlight the brand’s commitment to natural products at the Natural Products Expo West.
Process: My design approach focused on creating a nature-inspired space that used sustainable materials, such as reclaimed wood and organic textiles. The booth was structured to guide visitors through an experiential journey, starting with a botanical display that showcased the natural ingredients in ArtNaturals’ products. Interactive touchscreens were strategically placed to engage visitors with product information and videos, while the layout encouraged exploration, with separate sections for skincare, aromatherapy, and wellness products.
Lighting played a key role in the booth’s ambiance, with soft, natural hues creating a calming atmosphere that resonated with the brand’s ethos. The use of greenery and water elements further emphasized the brand’s connection to nature, while a dedicated seating area allowed visitors to rest and experience the products in a relaxed setting.
Outcome: The ArtNaturals booth was one of the most visited at the expo, receiving extensive praise for its design and interactive elements. The booth’s success led to a 50% increase in leads, many of whom cited the booth’s aesthetic and immersive environment as key factors in their interest in the brand.
