Creative direction, Packaging Design: Dusia Alexeeva
Here are examples of packaging I developed for the Artnaturals, a prominent brand specializing in beauty and wellness products. across various categories including skincare, haircare, and more. Responsible for designing the labels and overseeing the entire design production process, I ensured consistency and quality across all products. These items were distributed through major US retail stores and online platforms such as Amazon, reaching a wide audience of consumers.
I spearheaded a comprehensive rebranding initiative for Artnaturals. This endeavor involved crafting a new visual identity, devising a robust branding strategy, and revamping packaging designs to enhance product appeal across their diverse range of offerings, including skin care, hair care, men's, kids', bath, and body collections.
Overseeing every aspect of the design process, from concept creation to final execution, I ensured that each product line reflected the brand's core values and resonated with its target audience. Leveraging my expertise in design and strategic planning, I collaborated closely with the team to develop compelling packaging designs that not only showcased the quality and efficacy of the products but also communicated the brand's commitment to natural ingredients and sustainable practices. The result was a cohesive and visually engaging product lineup that captivated consumers and reinforced Artnaturals' position as a leader in the beauty and wellness industry.
Fragrance Collection 2020
