Creative direction, Packaging Design: Dusia Alexeeva
Objective: I led a comprehensive rebranding initiative for Art Naturals, a prominent beauty and wellness brand. The task was to update the visual identity and redesign packaging across product lines, ensuring that each item resonated with Art Naturals’ commitment to quality, natural ingredients, and sustainable practices.
Process: The rebranding process was multi-faceted, involving the redesign of packaging for a wide range of products across skin care, hair care, men’s grooming, and bath collections. I crafted a unified design language that utilized natural, calming colors and clean lines, reflecting the brand’s commitment to eco-consciousness. Each label design incorporated elegant typography and sustainable materials to ensure consistency across the entire product range, emphasizing Art Naturals' dedication to quality.
I oversaw the entire design production process, from conceptualization to execution, ensuring that each product met regulatory standards while maintaining visual appeal. This holistic approach ensured that the brand identity was cohesive and aligned with consumer expectations for natural beauty products.
Outcome: The rebranding effort resulted in a stronger market presence for Art Naturals, with increased consumer engagement across major U.S. retail platforms and online. The refreshed packaging reinforced the brand’s commitment to natural ingredients, driving higher sales and further cementing Art Naturals’ leadership in the wellness space.
Fragrance Collection 2020
