Creative direction, Packaging Design, Post-production: Dusia Alexeeva
Product photography: Timothy Hogan
Objective: Art Naturals needed a visually engaging set of promo cards to be used at trade shows in LA and Las Vegas, as well as inserts in their shipping packaging. These cards were designed to enhance the brand’s visibility and appeal to a broad audience of beauty and wellness enthusiasts.
Process: I collaborated with Los Angeles-based photographer Timothy Hogan to capture stunning product images, which formed the centerpiece of the promo cards. The design focused on high-quality visuals, paired with clean, minimalistic layouts that highlighted Art Naturals’ commitment to natural ingredients and product efficacy.
After meticulous editing, I transformed the images into captivating postcards that could easily catch the eye of both trade show attendees and customers receiving shipments. The cards were designed to be both informative and visually appealing, making them ideal for multiple uses—from direct marketing to brand reinforcement.
Outcome: The promo cards played a significant role in enhancing Art Naturals’ brand presence at trade shows, contributing to increased engagement and brand recognition. The inserts also elevated the unboxing experience for online customers, further strengthening the brand’s connection with its audience.
