Creative direction, Packaging Design: Dusia Alexeeva
Objective: Art Naturals required a comprehensive rebranding of its packaging across various product categories, including skincare, haircare, men’s grooming, and bath products. The objective was to create a cohesive visual identity that communicated the brand’s dedication to natural ingredients and sustainable practices.
Process: I crafted packaging designs that utilized clean lines, natural colors, and minimalist aesthetics, reflecting the brand’s commitment to purity and quality. The designs needed to be functional, ensuring that the products stood out on retail shelves while remaining true to Art Naturals' eco-conscious values.
I oversaw every aspect of the design process, from conceptualization to final execution, ensuring that each product line was consistent with the brand’s new visual identity. I also worked closely with production teams to ensure that the packaging materials aligned with the brand’s sustainability goals.
Outcome: The revamped packaging helped Art Naturals solidify its position as a leader in the wellness industry. The cohesive and visually appealing designs contributed to increased brand recognition and customer loyalty, driving higher sales across product lines.
