Creative direction, Packaging Design, Layout: Dusia Alexeeva
Objective: Art Naturals needed a series of catalogs and inserts to educate customers about their essential oils collection. My task was to design visually appealing and functional materials that would not only showcase the products but also provide practical tips and DIY recipes, enhancing the customer experience.
Process: I conceptualized and designed each catalog to highlight the therapeutic benefits of essential oils, using clean layouts and rich imagery to make the information accessible. Every detail, from font selection to color schemes, was chosen to reflect the natural and holistic nature of the products. The design also emphasized clarity, ensuring that customers could easily find information about specific oils and their uses.
Each page was structured to provide a balance between aesthetics and education. The use of high-quality photography, combined with concise, informative text, allowed the catalogs to serve as both a marketing tool and a valuable resource for customers.
Outcome: The catalogs enhanced Art Naturals' brand as a leader in the wellness space, providing customers with the knowledge they needed to explore the benefits of essential oils. The informative yet visually appealing design contributed to higher customer satisfaction and increased sales of the essential oils collection.
