Client: Hello! Magazine
Creative direction: Dusia Alexeeva
Photo: Vadim Gortinsky; Model: Larisa Verbitskaya
Objective: As part of my role at Forward Media Group, I directed a special advertising campaign for HELLO! Magazine in partnership with Wolford, a luxury hosiery and lingerie brand. The goal was to create a campaign that would appeal to the sophisticated readership of HELLO! while maintaining Wolford’s high-end brand identity.
Process: The campaign involved overseeing fashion shoots with TV presenter Larisa Verbitskaya, where I was responsible for ensuring that the styling, photography, and layout aligned with both Wolford’s luxury aesthetic and HELLO! Magazine’s editorial standards. Working closely with photographer Vadim Gortinsky, I directed the visual narrative to ensure that the imagery was both elegant and bold, encapsulating the timeless allure of Wolford’s products.
I also managed the layout creation, ensuring that the advertising not only showcased the brand’s luxurious offerings but also seamlessly integrated into HELLO! Magazine’s editorial framework. This required a careful balance of visual storytelling and brand messaging to maintain the sophistication expected from both the brand and the publication.
Outcome: The campaign delivered compelling visuals that successfully captured the essence of Wolford’s products, positioning the brand as a leader in luxury fashion. The collaboration with HELLO! Magazine elevated Wolford’s presence among its target audience, reinforcing its reputation for elegance and refinement.
