Client: Hello! Magazine
Creative direction: Dusia Alexeeva
Photo: Vadim Gortinsky
As part of my tenure at Forward Media Group, I led a special advertising project for HELLO! magazine in collaboration with Sonia Rykiel. My role involved directing fashion shoots tailored for editorial, e-commerce, and advertising purposes, as well as overseeing layout creation. Notably, we partnered with Elena Kuletskaya to showcase the finest offerings from Sonia Rykiel, ensuring that the project resonated with the brand's essence and HELLO! magazine's audience.
