Client: Hello! Magazine
Creative direction: Dusia Alexeeva
Photo: Vadim Gortinsky; Model Elena Kuletskaya
Objective: During my tenure at Forward Media Group, I led a special advertising campaign for HELLO! Magazine in collaboration with the renowned French fashion brand, Sonia Rykiel. The goal was to create a visually compelling project that would align with both the fashion house's distinct style and HELLO! Magazine’s sophisticated readership.
Process: The project involved directing fashion shoots tailored for various platforms, including editorial spreads, e-commerce, and advertising. Working with top model Elena Kuletskaya, I ensured that the visuals captured the essence of Sonia Rykiel’s luxurious designs while maintaining the editorial flair expected by HELLO! Magazine’s audience. I oversaw every detail, from styling to layout creation, ensuring that each image told a cohesive story that resonated with the brand's iconic Parisian essence.
The photography by Vadim Gortinsky was integral to the project’s success, and my role was to artfully blend the model’s styling, the photography, and the magazine’s editorial style to deliver an advertisement that not only captured attention but also elevated the brand’s presence within HELLO!.
Outcome: The campaign successfully highlighted Sonia Rykiel’s finest offerings, merging fashion with editorial sophistication. The collaboration increased the brand’s visibility among HELLO! Magazine readers and reinforced the brand’s image as a leader in luxury fashion, contributing to a wider appeal and enhanced brand recognition.
